Branding & professional recognition

Today, sadly, few animal owners know who SQPs are nor what they do. Vetpol intends to fix this: We believe that professional recognition of SQPs is important for customers and business. It matters to SQPs too, who have worked hard to earn their qualification and status.

Animal owners must be able to locate medicines when their animals need them and find the right person to speak to for advice and supply. If you are a qualified SQP then this person is likely to be you.

Animal Health businesses need to signpost veterinary medicines for owners. They need to help them recognize SQPs and bring the two together so that customers know who to turn to for professional advice about animal health and welfare and to dispense the medicines they need.

Strong branding can make that link. When used effectively it is a pillar of good customer service, helping people find both what they are looking for and the person to speak to.


Vetpol’s unique brand

V+Professional Recognition For SQPs

In the same way that high street pharmacies signpost themselves with the green cross, Vetpol’s V+ device can be used to signpost veterinary medicines.

This trademark is designed to show both where medicines are sold and who has the expertise to sell them.

The V+ device is versatile. It makes eye-catching door stickers, flags, banners, hanging signs and shelf edgers. It may be used alongside your own business branding to show where veterinary medicines are displayed and who has the expertise to sell them. Good signposting is a pillar of customer service.


Professional Recognition for SQPs

VPS medicines are usually kept behind glass or a counter. Having found them, customers need to locate the person with the expertise to supply those products and give advice. This is often difficult in a business that’s busy doing other things.

So we have a trademark to help SQPs stand out and be recognised in any environment where VPS medicines are sold.

Vetpol owns the registered trademark V+QP which shows a Qualified Professional registered with Vetpol. Vetpol registered SQPs have the right to use it.

This brand can be used on name badges, hats and clothing, providing the customer with a strong visual link between the veterinary medicines on sale, the in-store signage, and the person qualified to supply them.

These brands are here to help your customers find you and Vetpol branding gives SQPs professional recognition.

Vetpol SQP’s and businesses employing Vetpol SQPs are entitled to use Vetpol branding subject to Terms and Conditions. Branding is just part of the package of support that Vetpol offers. To find out what else is on offer visit our Support Page.


Vetpol logo expertise in veterinary medicines and choose Vetpol Register