Branding & professional recognition
Even today, sadly, few animal owners know who SQPs are nor what they do. Vetpol intends to fix this because branding & professional recognition are important for customers and business: Strong branding helps customers find what they want and the professional recognition of SQPs means they know who they can ask for trusted advice about their animals.
Customers must be able to locate medicines when their animals need them and find the right person to speak to for advice and supply. If you are a qualified SQP then this person is likely to be you.
Animal Health businesses need to signpost veterinary medicines for owners. They need to help them recognise SQPs and bring the two together so that customers know who can dispense the medicines their animals need.
Strong branding can make that link. When used effectively it is a pillar of good customer service, helping people find both what they are looking for and the right person to speak to.
Vetpol’s unique brand
In the same way that high street pharmacies signpost themselves with the green cross, Vetpol’s V+ device can be used to signpost veterinary medicines and the people who are qualified to give advice and supply those products.
The V+ device is versatile. It makes eye-catching door stickers, flags, banners, hanging signs and shelf edgers. It may be used alongside your own business branding to show where veterinary medicines are displayed and who has the expertise to sell them. Good signposting is a pillar of customer service.
Professional Recognition for SQPs
VPS medicines are usually kept behind glass or a counter. Having found them, customers need to locate the person with the expertise to supply those products and give advice. This is often difficult in a business that’s busy doing other things.
So we have a trademark to help SQPs stand out and be recognised in any environment where VPS medicines are sold.
Vetpol owns the registered trademark V+QP which shows a Qualified Professional registered with Vetpol. Vetpol registered SQPs have the right to use it.
This brand can be used on name badges, hats and clothing, providing the customer with a strong visual link between the veterinary medicines on sale, the in-store signage, and the person qualified to supply them.
These brands are here to help your customers find you and Vetpol branding gives SQPs professional recognition.
Vetpol SQP’s and businesses employing Vetpol SQPs are entitled to use Vetpol branding subject to Terms and Conditions.
Marketing Toolkit coming soon
Here is a sneak preview:
The intention, over time, is to build a complete marketing toolkit that utilises Vetpol branding to support the sales of veterinary medicines by Vetpol registered SQPs. And in doing so, to ensure that SQPs get the professional recognition they deserve.
Badges are available now and unique to each SQP with their registered number shown. Upon qualification, they are supplied to SQPs as part of the training and qualification package (no fee!). Feedback from SQPs demonstrate they work with reports that owners spot the badges and then ask for advice!
The customer journey starts outside the business (vet practice or store), where merchandise, including door stickers, may be used to to communicate that veterinary medicines are sold here alongside qualified people who give trusted advice.
Once inside, the V+ brands may be used to make it easy for owners to find the medicines they are looking for as in the shelf image shown above.
Having located the products they want, the brands can then be used to signpost the SQPs with the expertise to supply them.
In addition to merchandising elements, the finished Vetpol SQP toolkit will provide other key elements such as newsletter templates, suggested social media posts and so on.
Watch this space…
